Diamonds are by far the most marketed and marketable fine gem
in the United States and many other parts of the world. De
Beers did, and still does, a masterful job of marketing. In
the western world, "love" and "diamonds" are
synonymous.Few people would argue of the beauty of a fine diamond. Unfortunately, the De Beers cartel manages to keep prices at an arthritically high price.
While the supply of "white" diamonds could literally be measured in tons rather than carats, colored diamonds are a different story. Connoisseurs, collectors and serious big money investors look for colored diamonds, especially reds, purples, greens, blues, etc.
Diamond Jewelry
Diamond center stones surrounded by diamonds and set in platinum
or white gold can be too subtle for some. Scintillation and dispersion
of spectral colors, diamonds tend to be boring. Obviously, many
will disagree with that assertion.Diamonds as Accessory Gems
Diamonds do make excellent bezels for colored gemstones, especially
those of darker hues. A good jewelry designer knows how to craft
shapes as well as match gemstone sizes, spacing, and metal colors
that result in spectacular and memorable pieces. Ask yourself if the stunning Piaget necklace on the right would be more beautiful if the emeralds were swapped out for colorless diamonds.
An eye for proportion can help you avoid jewelry with accessory gemstones that are either too large or too small for their center stones can make your jewelry look awkward. Pick your design carefully and avoid clumsy proportions that may actually increase the price of the jewelry.